Korean TV dramas give Asian shoppers urge to splurge
The export success of South Korea’s TV dramas has spawned a hard-selling world of branded entertainment that uses product placement to push everything from smartphones to lipsticks.
The export success of South Korea’s TV dramas has spawned a hard-selling world of branded entertainment that uses product placement to push everything from smartphones to lipsticks.
Product placements in movies and TV are nothing new. Here, it has become a game to guess which starring actor’s endorsement will get the most exposure in a movie.
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