Retial giant Bench is beginning the year with a humanitarian campaign. It will help about 100 fishing families in Ormoc, Leyte, who had been displaced by Supertyphoon “Yolanda” last November.
Ben Chan looked happy if nostalgic and somewhat tearful at the opening of the 24-story Bench Tower in Bonifacio Global Cit y, the culmination of his longtime goal—a 25-year dream, to be exact.
When it comes to product launches and inventive marketing gimmicks, two enormously creative friends top my list. Both continuously and ingeniously come up with the most innovative marketing strategies that make their brands very successful.
Standing 10 meters from the target, Richard Gomez pulls a pencil-thin arrow from the pouch on his hip. With his bow stave positioned toward the target, he aims and releases the arrow. It lands, piercing the board, which is as tough as cement.
As expected, Bench’s latest underwear and jeans show turned into one big, loud spectacle Thursday night at the packed SM Arena in Pasay City. It had an elevated stage, floating canoe, harnesses, giant video screens, hydraulics and several mosh pits.
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