Ho! Ho! Ho! year-round: Santa Claus to go global
As a brand, Santa Claus has one major flaw: He is only really valuable for a few weeks at the end of each year. In Finland, they’re trying to do something about this.
December 24, 2013
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As a brand, Santa Claus has one major flaw: He is only really valuable for a few weeks at the end of each year. In Finland, they’re trying to do something about this.
As a brand, Santa Claus has one major flaw: he is only really valuable for a few weeks at the end of each year. In Finland, they’re trying to do something about this.
It is late as we write this. We’ve been on standby for a call from somewhere close to the North Pole. No, the call won’t be coming from Santa Claus, but rather from Ezra Miller. Yes, Ezra Miller, who brought chills down our spines when he played Tilda Swinton’s crazy son in “We Need To Talk About Kevin.” Miller is most remembered for recently playing the brilliant and tender-hearted Patrick in “The Perks of Being a Wallflower.”
When is the right time to tell children the truth about Santa Claus? For my own children, the telling was provoked by a question from a daughter—an innocent question that elicited a guilty, if untimely, confession from a parent whose own enthusiasm for the whole charade had been on the wane.
A record number of calls from children (and some adults) swamped a US Air Force base as Santa Claus completed a whirlwind journey around the globe—the callers wanted to know everything from Saint Nick’s age to how reindeer fly.
It’s that time of year again when we all get to play Santa Claus. As I grow older, I debate whether to just have a signature gift or to reinvent my yuletide basket of goods annually. Of course the latter is far more fun and offers an excellent excuse for shopaholics.
We seem headed on a collision course with Christmas, given the speed and frenzy of its arrival this year. If you’re one of those über organized people who do their holiday shopping in August and are done by September, we both hate and envy you.
Santa Claus can go ho-ho-ho even in Bangsamoro. You can have a pig in the backyard, and eat it, too. Christians can eat lechon there. Or raise pigs. No problem. The assurance comes from Ghazali Jaafar, vice chair for political affairs of the Moro Islamic Liberation Front (MILF) that has signed a preliminary agreement to end the Muslim insurgency in Mindanao by establishing a new autonomous region there, to be called Bangsamoro.
Super reader Jenn Besonia has one wish this Christmas: She wants to play Santa. Jenn, a senior Accountancy student at PUP with a passion for writing, said, “It’s Christmas. It may sound like a cliché, but Christmas is about giving. This is a great opportunity to play Santa.”
The letter came from Italy, addressed “Babbo Natale,” but that was enough to reach this frozen, far-north address, along with hundreds of thousands like it from around the world.
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