Many, if not most, advertisements badger consumers into buying the products they are promoting. Even public service announcements (PSA) sponsored by consumer product manufacturers deliver a not-so-subtle message that consumers should patronize them because they are doing something good.
Wilkins Distilled recently relaunched Wilkins Pure purified water with a new tagline, “Choose to flow your best,” to inspire and encourage young people to be the best they can be through the choices they make. This starts with the water they drink, as hydration is key to keeping one’s body and mind healthy.