Google launches new shopping tool ‘Style Ideas’

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Image: Google via AFP Relaxnews

Google has just announced an update to its Image Search app which enables you to see what a fashion item you’re interested in would look like worn on a model or blogger.

The new Style Ideas feature could seem quite basic at first. But haven’t we all all asked ourselves how a jacket or dress would sit on the waist or shoulders in real life, or wondered which pants would go with a pair of shoes we’re eyeing?

The idea is simple: in addition to the standard retail photo of a fashion product, Google will show you other photos of the same item worn by one of the brand’s official models or a blogger, who has teamed it with other things.

“With Style Ideas, you can see real-life options of what bag and jeans [would] look stellar with those red high heels you’ve been eyeing,” Google explained in a blog post.

“Style Ideas” is currently only available in Image Search on mobile web and in the Google app for Android. JB

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