AND I OOP: The story of 2019’s no. 1 GIF and how to use it

Recently, Jasmine Masters formally got her award for being that star of Giphy’s number 1 GIF of 2019.

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For those of you who, for some odd reason, don’t know the GIF in question, bask in its glory below:

via GIPHY

We “And I OOp-ed” 419.1 million times according to GIPHY this year.

The thing of it is, the clip comes from a 2015 vlog Jasmine put up on her YouTube channel. (I made the video play at the GIF-worthy moment, in case you don’t have the patience to sit through the video.)

Masters, who in the drag community is considered a legend, enjoyed mainstream recognition this year following appearances in ‘RuPaul’s Drag Race Holi-slay Spectacular’ and ‘RuPaul’s Drag Race: All-Stars 4′.  And that’s only for the people who slept on her when she was a contestant in RPDR Season 7.

The point is Masters reached a bigger audience this year. They devoured her candid and smoke-filled vlogs on YouTube and IGTV. She’s funny without a script, just talking about life.

https://twitter.com/MorganJerkins/status/1205865557742039041

Her look in the video also became a peg for that “casual, yes I wear falsies and diamond earring at home” look.

“And I OOP” went past the unfortunate occurrence of Masters sitting on her private parts. It became an expression of shock and embarrassment. It became the expression you needed it to be, as 2019 was the year of “And I OOP.”

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As with any good expression, it crossed references.

You know it’s a cultural phenomenon when a piano cover is made to the tune of 1.9M views.

It also reached legit status early when Lin-Manuel Miranda used it.

This 2020, we hope that you get to “And I OOP” only about the good things.

Photo courtesy of Agence France-Presse