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It’s fun to ‘Never Stop Playing’

lifestyle / Fashion and Beauty
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It’s fun to ‘Never Stop Playing’

To launch its new ice cream flavors, Magnum Philippines tapped fashion to enhance the idea of indulging in life’s pleasures
Amina Aranaz and her capsule collection, made in collaboration with Magnum

Amina Aranaz and her capsule collection, made in collaboration with Magnum

It has become a habit for Magnum Philippines to hold fabulous parties to launch its latest products.

This year, the ice cream brand tapped fashion and a whole lot of fun to introduce two new flavors: Magnum White Almond and Magnum Red Velvet.

“We wanted indulgent flavors when you need a break from adulting,” says Diane Tan, Magnum senior brand manager. Hence, the currently circulating #NeverStopPlaying.

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To further spice it up, Magnum collaborated with fashion designers Amina Aranaz and Boom Sason, and eyewear brand Sunnies Studios.

At the launch, the creations of Aranaz and Sason blended well with the booths that showcased the latest Magnum flavors.

Aranaz’s tropical designs were simple yet bold. It highlighted the use of local materials. Guests witnessed six #NeverStopPlaying versions of Aranaz’s creations.

Wit and luxurious flair in six #NeverStopPlaying renditions of Aranaz’s designs

Wit and luxurious flair in six #NeverStopPlaying renditions of Aranaz’s designs

On the other hand, Sason unveiled a sexy feel with clothes that fused with the colors of the new Magnum flavors.

True to her signature style, Sason succeeds in highlighting the wearer’s assets without compromising comfort. This was evident during the runway show that had a playground motif onstage.

Sunnies Studios brought out eyewear that enhanced clothes with a playful touch. The brand’s creative director, Martine Cajucom, said that she was aiming for shades that “complemented, rather than overshadowed” one’s look.

Grab the chance to win exclusive pieces from one of the three #NeverStopPlaying collections. The rules are simple: Visit www.magnumfliptoplay.com. Win prizes from either one of the 25 Sunnies his and her #NeverStopPlaying kits, six of the unique Aranaz pieces, or six of the custom-fit pieces from Sason.

Amina Aranaz

Amina Aranaz

Boom Sason

Boom Sason

Hannah Locsin in Boom Sason

Hannah Locsin in Boom Sason

Jessica Yang in Boom Sason

Jessica Yang in Boom Sason

KC del Rosario in Boom Sason

KC del Rosario in Boom Sason

One of six one-of-a-kind Aranaz pieces made especially forMagnum’s Capsule Collection

One of six one-of-a-kind Aranaz pieces made especially for Magnum’s Capsule Collection

Yanna Cowper with an Aranaz bag

Yanna Cowper with an Aranaz bag

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TAGS: #NeverStopPlaying, Magnum Philippines, Magnum Red Velvet, Magnum White Almond
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