Passion and 'heart for children' guide Wyeth Philippines' new 'Promil Gifted Brain Room' Innovation | Lifestyle.INQ

OCTOBER 27, 2022

Promil Gifted Brain Room

The Promil Brainroom Exclusive Media Launch at Robinsons Galleria, Quezon City, on February 19, 2024, showcased a groundbreaking innovation designed to revolutionize how parents understand and nurture their children’s gifted brain in action. 

Promil Gifted Brain Room

The Promil Gifted Brain Room is a beacon of innovative educational experiences, offering a profound exploration into the cognitive realms of young minds. Developed in collaboration with Mystery Manila, this immersive installation transcends conventional learning paradigms, catering specifically to children aged 3 to 7.

At the heart of the Gifted Brain Room are its Mission Rooms, which are intricately crafted to navigate children through four pivotal brain developmental milestones: Focus, Memory, Language, and Problem-Solving. Each mission room is a dynamic arena where young participants engage in stimulating activities to enhance their cognitive faculties.

Central to this experiential journey is the Gifted Brain Visualizer, a technological marvel that affords parents a rare glimpse into their child’s mental prowess. Encased within a secure headband, this apparatus enables real-time monitoring of brainwave activity during each mini-activity, illuminating the intricate workings of the gifted brain.

Promil Gifted Brain Room

Arlene Tan-Bantoto expressed Wyeth Philippines’ dedication to continuous product enhancement through Promil, highlighting their pioneering introduction of essential ingredients like DHA and Lutein in the growing-up milk formula for children aged three and above. Mea Guinhawa-Gabunada emphasized the brand’s ethos, stating, “In the brand, we are guided by our passion and our heart for really knowing that while every child is a gift, we raise a gift that is waiting to be discovered.”

One of the standout features within the Gifted Brain Room is the Nutrient Hunt. In this interactive quest, children, accompanied by the endearing Gordon, search for four essential nutrient disks for nurturing a Gifted Brain: DHA, Lutein, Choline, and MOS+. This gamified approach not only fosters engagement but also underscores the vital role of nutrition in cognitive development.

Celebrity moms Georgina Wilson, Solenn Heussaff, and Kryz Uy were among the privileged individuals who experienced the Gifted Brain Room firsthand during its media launch. Their presence not only added glamour but also underscored the universal appeal and importance of fostering early brain development.

Promil Gifted Brain Room

Promil Gifted Brain Room

The collaboration with MyndPlay Ltd further elevates the immersive experience, introducing the Gifted Brain Visualizer, equipped with advanced brainwave monitoring technology. Utilizing three dry sensors on the forehead, this cutting-edge device seamlessly transmits brainwave activity data to a tablet, providing a comprehensive analysis of focus, memory, language, and problem-solving capabilities in real-time.

Beyond its technological marvels, the Promil Gifted Brain Room encapsulates a profound ethos: to empower parents with actionable insights into their child’s cognitive journey. By providing tangible results and personalized feedback post-experience, parents gain invaluable understanding, paving the way for targeted interventions and holistic development.

The Promil Gifted Brain Room transcends traditional educational initiatives, ushering in a new interactive learning and cognitive exploration era. As a testament to Promil’s unwavering commitment to nurturing young minds, this visionary endeavor celebrates a paradigm shift in early childhood education, propelling gifted children toward a future brimming with boundless potential and brain development. BrandRoom BrandRoom/AF

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