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Gucci goes to the street

Fun details make the luxury label the choice of teens and rappers
05:59 AM August 12, 2017

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Gucci goes to the street

Gucci Ace sneakers from the Pre-Fall 2017 collection

High fashion and streetwear may be worlds apart, but with the growing popularity and influence of streetwear, particularly among millennials, upscale brands have started to take notice and tweak their image.

Gucci sneakers are as indemand as Nike kicks. —PHOTO FROM INSTAGRAM

These days, luxury label Gucci is regarded as fashion’s hottest streetwear brand, much like cool, in-demand street brands Supreme, Bape, Off White and Vetements.


Three years ago, people wouldn’t even associate Gucci with streetwear; today, it’s the brand of choice of style-conscious teenagers and rappers ASAP Rocky, Migos, Travis Scott and Lil Yachty.

Young and playful details on its latest footwear and apparel explain Gucci’s attraction to the stylish set: while the brand’s unmistakable green-red-green color scheme is still there, additional features like removable patches, colorful embroidery, glitter, metal work and other embellishments give the pieces a fun and free-spirited appeal.
Now that’s how to make a statement. —CONTRIBUTED

The luxury label as streetwear

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TAGS: ASAP Rocky, Bape, Gucci, Gucci Ace sneakers, Migos, Sneakers, Street Wear, Supreme, Travis Scott and Lil Yachty
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