Cebu’s Dong Juan resto now in Manila


RESTO franchise in Parañaque

Dong is a Cebuano slang term of endearment, usually addressed to a young man, somewhat like the Ilocano ading or the Tagalog Totóy/Nene.

Don Juan, however, is something else. According to foodies, it may mean something luxurious, indulgent, lavish, extravagant or even expensive.

A restaurant franchise based in Cebu is out to disprove this image: Dong Juan. It serves popular to-die-for, foreign-inspired dishes like burgers, pasta and pizza but with a timpla (taste) that is Filipino. And the prices are affordable—“pocket-friendly” as the franchiser put it.

Dong Juan started in Cebu, branched out to other cities in the Visayas like Dumaguete and Tagbilaran, then to Davao City and Cagayan de Oro in Mindanao, and finally it is here for the first time in Luzon, meaning Metro Manila (Presidents Ave., BF Homes, Parañaque City, tel. 8238495).

The franchise holders are John Barney Borja and his wife Aubrey, based most of the time in Cebu but here for the opening of the Manila branch. John is an occasional songwriter.

BACON cheeseburger, a bestseller

Co-owners of the Parañaque restaurant are Francis N. Juinio, Glenn Pili and Chris Bacolod.

The cuisine is “a fusion of western and Filipino dishes,” says Juinio.

The franchisers and restaurant owners, all youth in motion, recently invited media practitioners to a culinary fest at the BF Homes Parañaque outlet. “Cebuano food is quite simple,” observed Aubrey. “The cuisine is very simple, and we make sure the ingredients are fresh. The spices are from Europe.”

Some restaurants order their spices from Singapore, and she added, “I don’t want to say it, but the spices from Singapore have a short shelf life.”

The food did not strike this non-gourmet as simple, for it seemed to have been prepared with great care. The piece de resistance seems to be the quarter-pound bacon burger, a meal in itself, with the bacon wrapped around the pure beef patty so that the juices would melt into the burger. This had me almost salivating; I forgot my ilustrado manners.

There are the pastas, like Pacific Pasta and Gambas Pasta. The Pacific Pasta is so called because it is all seafood, crabs, squid, shrimps and fish with aligúe (crab fat) from Roxas City. The Gambas Pasta is laden with dried fish sliced very thinly to give it a light Pinoy taste.

BRANCH owners and franchisers: Francis Juinio, Glenn Pili, John and Aubrey Borja

Another bestseller is the biscuit pizza (from a 50-year-old bread recipe), thin crust, with dough plain or flavored, extra virgin oil, basil, oregano and parmesan cheese. Other dishes include pochero steak, burger steak and pork chop steak.

“Cebuanos are carnivorous, not much on vegetables,” noted Aubrey but she hastened to add, “We have good salad.”

After all the pasta, burger and pizza, complemented by succulent native dishes like sisig in olive oil, in came the waiter bearing a plate of crispy pata! Grroan.

Get Inquirer updates while on the go, add us on these apps:

Inquirer Viber

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.

  • Nick Repollo

    Everybody Must know that Cebu Is the Countries rich votes Region and the Voting Populace are Intelligent and Smart and are always following the Latest Political issues specially the Anomalies and Corruption that the Candidates are involved… Like The Families of the Suspended Governor Gwen Garcia which the Cebuanos will no longer Support them this coming Election because they brought a Great SHAME to the CEBUANOS……

  • Nick Repollo

    Like LapuLapu our Great Hero The Cebuanos will always Fight Againts a Tyrant and Corrupt Ruler that wants to Enslave the Cebuanos….

    • tra6Gpeche

      My first great hero is Lapulapu, not only of Cebu but the whole country. Unfortunately & ironically, the exact opposite of Lapulapu has more influenced on most Filipinos of today……the easy to defeat, physically, spiritually and mentally, Datu Humabon of Zugbu!

  • Gaudi Ponce

    I live in BF Homes Paranaque and have eaten at Dong Juan. The food is delicious and the price is affordable. I hope they could bring the authentice and delicious Lechon Cebu;. There are too many copycats in Manila when it comes to Lechon Cebu. Parking is my only problem..

    • Roland Isla

      You can order lechon from Cebu, inlcuding air freight, for less than it would cost to buy a whole lechon here in Manila.

  • CmdrAdobo

    Western food? Pass. Not so interesting. Should have Cafe Laguna, Moon Cafe, and Lantaw in Manila.

  • andresa igbac

    sana may branch sa QC agad :)

  • laluzcinco

    The more we have Pilipinos going into business the better it is for our people and our country. Cheers for the founders of Dong Juan. Keep up the good work.

  • Jien Tumanda

    Dong Juan has the best burger in BF homes. Believe me. The magic is not in their dressing (like Chardboiled Gourmet’s Blue Thunder) but in their oh-so-juicy burger patty, which is what good burgers should be made of.

  • Panky Mismo

    Wow lami na ah..yum yum DELICIOUS Doooong Juan! Plessh establish a Big Branch na Dong Juan sa ILOILO din…mga Palanggah..:-)

  • exterminator1

    Dong is also a slang for penis. just saying…

To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.

Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:

c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City,Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94