How do you repair a damaged brand image? What if it’s ‘masa’ brands like Binay or Mar?
What advice can you give companies with superior products but really small budgets for advertising nowadays?
What advice can you give companies with superior products but really small budgets for advertising nowadays?
Josiah Go interviewed me recently. He is a best-selling author, and chair and chief marketing strategist of Mansmith & Fielders, the leading marketing and sales training company in the Philippines. I have Go’s permission to publish the interview.
As he approaches the altar garbed in his ceremonial vestments for offering the Mass, our eyes are on him. We feel the atmosphere of holiness.
Circa 1967, while I was working in a small startup agency, Link Advertising, we created an ad for Adler, a German-made typewriter. It had this headline: “Heil! Adler!”
“BAKYA crowd” is a term coined by the late and famous film director, Bert Avellana, to describe the reason for the box-office success of films. The sound of thousands of wooden clogs clickity-clacking on the marble lobbies of Dalisay or Life theaters meant the masa viewer came to see Tagalog films in droves in the ’50s.
Years ago, Father Irwin was about to give his talk to Assumptionistas having their retreat. White-haired, lean with sharply defined profile and penetrating eyes, Father Irwin stood motionless on the aisle of the chapel.
John P. Delaney, SJ—I first saw Fr. John P. Delaney, SJ, in 1949 at the Padre Faura campus, still war-torn amid rubbles caused by American bombings in 1945.
David Beckham kicks balls with 99-percent accuracy to the thrill of football lovers. His mohawk hair looks bellicose and wild one day, comely and beguiling another day. His heartthrob face on giant billboards dominates the cityscape of Europe.
My column last July 6 titled “Sinner or saint” was controversial because of its gutsy idea.
The ’60s to the late ’80s were the golden years of Philippine advertising. I was in the right place at the right time. I was compulsively active as president and chief creative officer during those years.
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