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How do you repair a damaged brand image? What if it’s ‘masa’ brands like Binay or Mar?


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What advice can you give companies with superior products but really small budgets for advertising nowadays?

Posted: October 26th, 2014 in Columns,Featured Columns,Headlines,Sunday Lifestyle | Read More »

An interview that flattered me


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Josiah Go interviewed me recently. He is a best-selling author, and chair and chief marketing strategist of Mansmith & Fielders, the leading marketing and sales training company in the Philippines. I have Go’s permission to publish the interview.

Posted: October 19th, 2014 in Columns,Featured Columns,Sunday Lifestyle | Read More »

The priest’s way of mercy and compassion


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As he approaches the altar garbed in his ceremonial vestments for offering the Mass, our eyes are on him. We feel the atmosphere of holiness.

Posted: October 12th, 2014 in Columns,Featured Columns,Headlines,Sunday Lifestyle | Read More »

‘Heil Adler’–my learning curve


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Circa 1967, while I was working in a small startup agency, Link Advertising, we created an ad for Adler, a German-made typewriter. It had this headline: “Heil! Adler!”

Posted: October 5th, 2014 in Columns,Featured Columns | Read More »

LVN movies for emotion, Hiwaga ‘komiks’ for imagination


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“BAKYA crowd” is a term coined by the late and famous film director, Bert Avellana, to describe the reason for the box-office success of films. The sound of thousands of wooden clogs clickity-clacking on the marble lobbies of Dalisay or Life theaters meant the masa viewer came to see Tagalog films in droves in the ’50s.

Posted: September 28th, 2014 in Columns,Featured Columns,Sunday Lifestyle | Read More »

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