Sony’s true colors | Lifestyle.INQ

OCTOBER 27, 2022

SONY Philippines director for sales and marketing Larry Secreto and president and managing director Yasushi Asaoka
SONY Philippines director for sales and marketing Larry Secreto and president and managing director Yasushi Asaoka

In the age of voice- and gesture-controlled television, electronics company Sony has gone back to the “basics” with its latest line of Bravia TVs: enhancing picture and sound quality.

 

Launched recently in Shangri-La’s Boracay Resort and Spa with the theme “Palette of Colors,” the new Bravias don’t just have clearer and sharper image quality, they are equipped with the new Triluminos Display—a technology that captures colors the way we see them in our real-life surroundings.

 

As explained by Sony Philippines president and managing director Yasushi Asaoka and sales and marketing director Larry Secreto, the new Bravia models have a wider color palette compared to Sony’s conventional LCDs and other leading TV brands. Especially enhanced colors are red, blue, green and emerald green—resulting in images that are more vivid and natural.

 

“Before Triluminos [was developed], TV display was in ‘BC’—before color, the way it should be,” said Asaoka.

 

Sharper images, excellent sound

 

The Triluminos Display technology is complemented by other Bravia features. X-Reality Pro, a processing engine, refines videos—from Blu-Ray discs to web videos to TV broadcasts—to produce sharper onscreen images. The Bravias are also equipped with 4K LCD screen, which has a resolution of 8 million pixels, four times higher than HD.

 

SHARE data between your mobile device and TV—no cables or wires necessary.

The clearest TV display is nothing without excellent sound quality, and Sony does not fail to impress. The Magnetic Fluid Speaker, a technology unique to Sony, makes use of a Nasa-developed ferromagnetic fluid. This magnetic fluid replaces the damper in a speaker; typically, a speaker’s damper holds the coil in place as it moves back and forth against the diaphragm, which produces the sound.

 

However, with a damper, there is still friction, which may cause sound distortion. With the magnetic fluid speakers, distortion is reduced, making way for a purer, crisper sound.

 

Interactive

 

Sony also made sure to make the new Bravia TVs more interactive. The “one-touch” remote lets you connect your smartphone to the TV via NFC (near-field communication) so you can see magnified onscreen all your photos, videos, apps, web pages and games.

 

Another way to connect is through “screen mirroring”: Miracast connection-enabled smartphones or tablets can directly “project” whatever’s on their mobile devices on the TV screen—no more cables or wires necessary.

 

With an Android or iOS device, download Sony’s TV SideView app and get more info on what you’re watching, like a TV show’s cast and crew, program schedules, or related shows and websites. It also has remote-control function so you can use your tablet or phone to control your Bravia.

 

“Sony has constantly set the benchmark on delivering the best television experience,” said Asaoka. “We are setting the bar even higher on TV technology by focusing on the viewing experience—from picture to sound to design. This is the spirit of Sony, what we imagine, on TV, we can make real.”

 

 

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