On November 27, Folded & Hung presented its latest collaboration with Marvel International.

Instead of putting up a fashion show, the brand decided to put up a two-day popup shop at Trinoma’s activity center to rake up sales to be donated to the victims of Supertyphoon “Yolanda.”

To facilitate the donation of proceeds, they have partnered with World Vision as the organization in charge of distributing the money to calamity victims.

“Proceeds from the popup shop will be donated to World Vision. They will be the one to disseminate it to Tacloban and the rest of the hard-hit areas,” says Alan Vianzon, F&H VP for marketing and operations.

Aside from the sales, the brand gave World Vision P600,000 worth of goods. Folded & Hung gives us hope and helps us believe that doing a good deed is worth it. It may be overtly a corporate responsibility program, but consumerism works positively with such benefactors. “I think, no matter how old you are, you can be a hero in your own way. You can be one just by doing a good deed,” Vianzon adds.

This local brand keeps on surprising us by being different. It believes the product is good enough to be presented without a big production; instead, it’s shown in a simple manner. It manages to keep customers engaged, and is a good benchmark for other local brands to present new ideas.

Folded & Hung proves to us that being a hero is just a state of mind. Being a hero does not mean you need to have superpowers. It is about becoming an inspiration to other people—to keep fighting the good fight with life. If there’s a will, there’s a way—well, in this case, if you want to make a change and help.

So ‘Kawaii’

If you are still looking for a surefire way to make your friends 100-percent happy with your Christmas gift, you have to check out this particular capsule. Whether you’re an Avengers fan

or not, every piece of the collection would truly give joy because of its kawaii design.

Kawaii means cute in Japanese. The “aww”-inducing 23-piece Kawaii collection is inclusive of shirts, caps, bags and boxers with iconic Marvel Avengers, Spider Man and Silver Surfer character prints. The collection is already available nationwide.

Stellar pieces are the ¾-sleeve shirt designs. These are so timely for the cold-weather holidays and Simbang Gabi. You might want to check out the plaid handkerchiefs with embroidered Marvel characters. It’s a good, cute, easy gift idea for a dear co-worker or friendly acquaintance.

Get cheeky with their Iron Man boxers, which I think a lot of girls would want as sleepwear. The Captain America backpack is quite roomy and a perfect gift for a comic-fan student. The Kawaii Marvel snapbacks doesn’t scream girly; instead, they scream street cred.

“It’s for the young adults, new graduates, the yuppies, and it’s Christmastime. Everyone’s doing their shopping. We purposely launched it at this time of year for the Christmas shoppers,” Vianzon says.

For the brand, it is like hitting two birds with one stone. You aren’t just buying a gift for a friend; you are also doing your bit for charity.

Photography Toff Tiozon

Styling Luis Carlo San Juan

Grooming Justine del Rosario

Hairstyle Mark Familarafor L’Oreal Professionnel

Model Mikko Marcelo