Philippine Daily Inquirer / 05:40 AM February 14, 2014
Speedo introduces its Spring/Summer collection, a comprehensive range of swimwear for those who swim for fitness, health, fun or to compete.
This season also sees a continued focus on goggle technology, including the IQ Fit technology, developed using 3D head scanning data.
The overall creative direction for the season revolves around the theme “Evolution,” which reinforces the development of the iconic design of Speedo, and reflects the brand’s mission to go beyond expectations and perceived limitations.
Speedo Fit products are designed in line with a color and graphical inspiration of “Code,” with themes of interactive technology, deconstructed graphics and man-made technology to create the understated look preferred by many who swim for fitness.
For competitive swimmers, the Speedo Fastskin Racing System provides the most comprehensive collection of caps, goggles and suits, while a full complement of training swimwear offers a variety of attractive designs and prints.
The aesthetics of the competitive range are inspired by the theme of “Pulse,” helping to reflect the rush of adrenaline and highly charged movement with use of unexpected color and graphics, combining understated bases and vivid neons.
Speedo’s Play and Fun range inspires beach lovers to “Get the Summer Feeling.” With the collection’s mix of bright Aztec, abstract, and floral prints which comes in one-piece suits, bandeau tops, tankinis and swim dresses, each summer trip on the beach is sure to be a memorable one.
The Speedo Health and Wellbeing collection features a selection of new products and designs in the widely popular Speedo Sculpture range.
Its design influence is “Illusion,” which helps women look and feel great, both in and out of the water.
The theme of “Freestyle” was used in the development of Speedo’s children’s swimwear, including the popular Learn To Swim Range, with graphics and colors aiming to create a view of the world through a child’s eyes, and generating a sense of “dress-up” and make-believe.
Finally, the iconic Speedo Watershorts collection provides an on-trend “mix-and-match” collection. The range offers everything from simple color blocks to layered graphics and contrasting colors.
The Speedo Spring/Summer collection consists of 44 colors, developed in close consultation with Speedo markets worldwide and in line with current global trends.