Snack brand celebrates 40th year | Lifestyle.INQ

OCTOBER 27, 2022

RHIAN Ramos scoops packs ofOishi Pillows for her snack bag.

Snacking has always been everyone’s guilty pleasure.


Over the past 40 years, Oishi has provided Filipinos with a variety of snack options. From its classic Prawn Crackers to new and innovative line such as Marty’s Cracklin’ vegetarian chicha-ron and vitamin C-filled Smart C+, Oishi has satisfied tummies and taste buds across the country.


Make-your-own snack


Oishi recently celebrated its 40th anniversary with “Snacktacular”—an event which gave long-time customers the opportunity to make their own snacks through a series of customization activities.


Oishi fans had a chance to be snack creators, choosing between various chip bases and flavors, and designing their own packaging.


Oishi encouraged them to be as imaginative as they could at the Make Your Own Snack booth. From White Cheddar Prawn Crackers to Wasabi

RHIAN Ramos scoops packs ofOishi Pillows for her snack bag.

and Ketchup Veggie Chicharon, the brand offered a selection of six different snack bases and up to 12 types of flavors to choose from.


Team O! ambassadors


At the event, guests got to meet their favorite Team O! ambassadors including Slater Young, Ramon Bautista, Elmo Magalona, Kathryn Bernardo and Daniel Padilla, who were similarly making snacks of their own.


Also joining in the fun were celebrity guests Billy Crawford, Coleen Garcia and Rhian Ramos, who were seen happily munching away on their own creations.


Oat milk drink


KATHRYN Bernardo and Daniel Padilla

Fans of the recently introduced oat milk drink, Oishi Oaties Milk, were delighted to experience it as a soft-serve ice cream at the O-Twirl booth—perfect when topped with sweet Oishi snacks like Sponge Crunch and Pillows.


Apart from these delicious snack experiences, Oishi lovers also enjoyed other unique activities and surprises like Snack Shack, Jump Pack, and Crackters. The brand showed everyone what it feels like to be inside an Oishi pack.


Other popular activities included the SnackAttack, in which guests were able to fill an oversized Oishi bag with their favorite Oishi snacks.


The event was capped by surprise performances from Team O. Elmo Magalona engaged fans with his energetic number, which was followed by a duet from Daniel Padilla and Kathryn Bernardo.

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