Hermes launched last week the Jour d’Hermès Absolu, a fragrance conceived with a woman’s femininity and luminous beauty in mind.
At the Presidential Suite of Fairmont Hotel were elegant settings of canapés and desserts amid a greenery of table cacti, hanging ferns. It was a refreshing and glamorous sight in an afternoon of dreary weather.
Conceived and fashioned by Pierre-Alexis Dumas, Jean-Claude Ellena and Pierre Hardy, Jour d’Hermès is essential femininity revealed by light.
Seizing the day every day, that is the promise of Jour d’Hermès.
It is a rich rewriting of the floral theme.
Intensely sensual, hinting at radiant rebirth, it is not centered only on one flower, but on hundreds of them—gathered so closely that “floral” becomes almost an abstract concept.
Jean-Claude Ellena describes this abstract quality blossoming with emotion as it touches the skin like soft petals.
“With Jour d’Hermès Absolu, the framing is tighter, it’s like a close-up. It’s hard to say it smells of lilies, jasmine, gardenias, roses, sweet peas or
apricot flowers…
“I wanted an assertive signature closely related to a woman’s body. We see the shoulders, the neck, we can touch and smell…
“The apparent simplicity of Jour d’Hermès Absolu masks tremendous refinement and a degree of sophistication, as with every Hermès perfume.”
Its bottle is inspired by the in-house classics (the “lantern” bottle). It still has the square base—an anchor paired with the softness of curves and the droplet of light contained within the glass—all characteristics of Jour d’Hermès.
The color is a warm amber rose.
This new tint reaches up to the neck of the bottle to the “pink gold” seal that creates a ring around the clear white lid. The Ex Libris is imprinted onto the lid in this same pink gold, which perfectly matches the perfume’s color.
