Many balikbayan and other visitors heading back to their countries this January will want to bring back souvenirs to remind them of their memorable experiences.

In keeping with the Filipino tradition of pasalubong, many of them will be taking home locally made keepsakes for friends and family. The pasalubong or homecoming gift is of great cultural importance for Filipinos, as it strengthens the bond with immediate family, relatives and friends.

The gesture of handing out pasalubong emphasizes the gladness at reuniting with loved ones and the relief at being back home safe. It is also a sign of thoughtfulness. By bringing gifts with regional significance, the person coming home can also share part of his travels.

Kultura Filipino has uniquely Filipino souvenirs that one can bring back home: delicacies like the Pil & Pino preserves and Healthy Pinoy herbal teas and juices; eco-friendly items from social enterprises in the Crafts for a Cause collection; fashion accessories; and creative home works.

Check these out at selected Kultura stores located at SM Aura Premier, SM Makati, SM Megamall, The Annex at SM City North Edsa, SM Mall of Asia, SM Lanang Premier and SM City Cebu.

Visit www.kulturafilipino.com.