MANILA, Philippines—Levi’s 501 jeans, the world’s first-ever blue jeans featuring a timeless straight leg, relaxed fit and signature button-fly, has earned its status as the most coveted jeans in the world. Patched, repaired, shredded and tapered, the original Levi’s 501 jeans has become a style staple and indisputably the most important piece of clothing. However, like all good classics, Levi’s decided it was time for an update for a fresh, new look.

Tapering the 501 has long been the most requested alternation at Levi’s by people seeking the classic style with a modern fit. Now, the denim brand does the legwork by crafting the perfect fit for a modern style on the classic 501 jeans.

Levi’s proudly introduces the new 501 CT (Customized and Tapered) jean in an extensive range of sizes, colors and finishes. Wear it down-sized for a slimmer style, true-to-size for a classic look and up-sized for a roomier and more relaxed fit. The 501 CT also comes in an assortment of different washes, from classics, such as the Indigo Rigid, to new favorites, like White Light.

With varying levels of fade and distress, and the ability to be worn high or low on the hips, each pair of the 501 CT Jeans can be styled in number of ways. The perfect classic white crew or button-up is ideal pairing pieces for both sexes. For women, the addition of beat-up sneakers or elegant pumps will dress up or down the new borrowed-from-him staple with ease.

Launched in the Philippines on Feb. 11, the new Levi’s 501 CT jeans made denim history at Valkyrie, The Palace, in Bonifacio Global City.

The reinvention of the much loved Original 501 was launched in true Levi’s fashion. Firing up the Levi’s 501 CT launch was Grammy-nominated singer and composer Bright Lights, best known for her collaboration with some of today’s top DJs like Hardwell, Zedd and Benny Benassi, just to name a few.

Media friends, celebrities and influencers from fashion, music, art and other industry leaders were also spotted sporting their pair of 501 to suit their different styles.

First designed in 1944, the Levi’s 501 Original jeans have stood the test of time. From Marilyn Monroe to Rihanna, James Dean to Kurt Cobain, the undisputed iconic jeans have become a form of authentic self-expression and the ultimate do-anything, say-anything piece of clothing lived and loved by generations. A revamp of the most classic pair of jeans, Levi’s 501 CT can be personalized to suit one’s fashion needs.

Delve into your own style and find your own Levi’s 501 CT. Customized and tapered by us. Inspired by you. ADVT