John Lewis, a chain of quality department stores operating throughout Britain, will open its first shop-in-shop in the Philippines at SM Makati on May 21.

 

The chain is part of the John Lewis Partnership and is known for its policy of “Never Knowingly Undersold,” which has been in use since 1925.

 

John Lewis will have a wide range of home products—bed, bath, tableware and accessories, such as candles and photo frames, at SM Home, SM Makati’s Fifth Level.

 

This will be the first of the 11 shop-in-shops in SM Retail locations across the Philippines— SM Makati, SM Aura Premier, SM Megamall, SM Mall of Asia, SM North Edsa, SM Southmall in the Metro area, and SM Cebu and SM Lanang and three Our Home stores.

 

John Lewis has a good market in   South Korean department store Shinsegae. It will have three branches in Singapore department store Robinsons.

 

“SM Retail is a perfect partner to help bring the John Lewis brand to a new Asian customer base,” says Andy Street, managing director at John Lewis.

 

“I would like to congratulate SM for successfully bringing John Lewis to the Philippines,” says British Ambassador to the Philippines Asif Ahmad.

 

“In the United Kingdom, John Lewis is known as a top retailer and has a reputation for offering excellent value to customers for many years. We are delighted to have another iconic brand that will bring the experience of British quality, creativity and lifestyle to the Filipino home.”

 

The first John Lewis store was opened in 1864 in Oxford Street, London.

Today, it operates 43 John Lewis stores across the United Kingdom (31 department stores, 10 John Lewis at Home stores, and shops at St. Pancras and Heathrow Terminal 2), as well as johnlewis.com.

 

It is part of the John Lewis Partnership, the United Kingdom’s largest example of worker co-ownership, where all 30,000 staff are partners in the business. John Lewis has been named Omnichannel Retailer of the Year in the 2014 World Retail Awards.

 

In January 2008, the Oxford Street store was awarded a Royal Warrant from Her Majesty the Queen as: “suppliers of haberdashery and household goods.” John Lewis Reading is also the holder of a Royal Warrant from the Queen as suppliers of household and fancy goods.

 

Peter Jones in Sloane Square, Chelsea, which is part of the John Lewis Group, is the holder of a Royal Warrant to both the Prince of Wales and the Duke of Edinburgh as draper and furnisher.