The ‘Preen’ woman, of course, knows this—May 12 marks the official debut of Preen.ph, Inquirer’s newest lifestyle website. The launch was held at Project Pie in Park Square Makati, where it was attended by personalities who’ve been making waves in their respective industries.

Preen.ph, a joint collaboration between Hinge Inquirer Publications, Inc. and Inquirer.net, is the first online venture into lifestyle and entertainment of the Inquirer Group of Companies.

The event’s host was newlywed and perpetual cool girl Tricia Centenera-Valenciano, who said, “It’s about time something fresh came along, something that’s inclusive and speaks to women.”

Hinge Inquirer publisher Bea Ledesma took the stage to set the record straight on what the site is: “Preen.ph is for women today—it’s what women want.”

While most local websites zone in on particular playing fields—fashion and beauty, food and beverage, or entertainment and celebrities—Preen merges all these interests into one all-inclusive website.  As publisher Bea Ledesma puts it, “Preen is the girl’s guide to everything. You want to know what purse to buy? It’s on Preen. What to eat at the new hot spot? Also on Preen. How to tweeze stray hairs on your nether region? That will probably be on Preen, too.”

Take it from Preen’s managing editor Cai Subjiano who is the epitome of a Preen woman.  “Preen talks to the fast-tracker female, someone who’s upwardly mobile and forward-thinking,” says Cai.

From now on, making stories for and about them is possible thanks to the Preen team comprised of editor at large Ria Prieto, and section editors Randz Manucom, Meg Manzano, and Chryssa Celestino.

The event just ended, but the team has only just begun.

 

Preen represents the contemporary woman with wit and savvy. Be in the know by following @preenonline on Twitter and Instagram, and getting your full doses at www.preen.ph.

Photos by Jash Manuel and Patrick Segovia