Time and again, Longchamp has delivered the best of both worlds. Its coming Memphis collection is no different: a step away from the dainty and understated French flair that is often associated with the design house; as elegant, luxurious, and practical as the classic styles from the brand that women love.

Daring prints, bold detailing, colorful graphics— Longchamp screams all these things loud and proud, without losing or sacrificing a bit of sophistication or poise in the process.

Reminiscent of the 1980s design movement of the same name, the pops of bright color applied to buttery leathers, supple suede, and their ever-reliable nylon set the tone for a versatile, functional and trendy collection.

It’s exciting to see Longchamp interpret the autumn months differently from the somber, neutral tones the season is usually associated with.

Don’t get us wrong, these bags are far from overwhelming, and soon you will be seamlessly integrating them into your day-to-day wardrobe.

Like a jolt of energy running through your veins, this collection is electrifying; it kind of makes us want to throw on some leg warmers and dance to old-school Madonna.