Tattoo for your Sperry shoes? Why not?
Sperry launches its global campaign “Odysseys Await” with the Sperry Customization Bar at Power Plant Mall, Rockwell. It encourages people to treat each day as an odyssey, to be modern-day explorers, and to live a passionate and adventurous life, just like Paul Sperry, who created the first boat shoe.
“We thought this pop-up activity was the perfect chance to launch the campaign,” said Ivan Ong, Sperry brand manager.
“It’s the first time we’re having it in Manila,” said Sperry marketing associate Alessa Arevalo, noting that Sperry has had tattoo events in England, Mexico, Taiwan and the United States.
In the Philippines, the brand partnered with P&P Tattoo, so customers can expect skilled tattoo artists to ink their shoes. They can bring their leather Sperry boat shoes (or purchase new ones) to avail themselves of the free shoe tattoos.
There are suggested designs available at the bar, but customers are also free to come up with their own ideas. P&P Tattoo’s Joel Poniente said, “Just like a regular tattoo, think of something that relates to you. Something old-school, or vintage sailor tattoo designs, are also super bagay with the brand.”
Ivan had anchor and shark tattoos added to his pair. We turned our pair into a tribute to our beloved French bulldog Tyrion.
Only leather pairs can be inked, but fans of Sperry’s non-leather pairs can still customize their shoes. “We offer lace customization. You can choose your lace or pick charms for all the shoes,” said Ivan.
Laces and charms are sold separately but will be given for free with every pair purchased at the customization bar. “We have nautical-inspired charms like the classic anchors or the light house. If you want to go more personalized, we also have initials which will be a hit with girls who want to use their initials or their boyfriend’s initials,” Alessa said.
Sperry’s Customization Bar will run at Power Plant Mall on Saturdays and Sundays from 3 to 7 p.m. until July 26. Follow the brand on Twitter and Instagram (@SperrryPH) and Facebook (www.facebook.com/SperryTopSiderPH).
