Along with health and wellness, beauty is one aspect of human existence that people—especially women—will always make time for because it’s important to look good, since looking good is key to feeling good about one’s self and positively impacts the way we relate to others as well.

Businesswoman Joby Linsangan-Moreno, owner of the Orange Blush Salon (with several branches in Luzon and soon Metro Manila) had always dreamed of going into the salon business.

So when the opportunity to open her own place presented itself in October 2003, Joby didn’t hesitate. She had always been passionate about the beauty business and all it entailed. She even loved going to salons herself.

“I have always loved the beauty business: Hair, makeup, fashion,” says Joby. “I was always curious on how hair is styled, colored, treated. For me, the beauty business is the closest to my heart and I know that I will be at my best if I choose a business that is related to beauty: And how I love going to salons! That was why I chose to put up a hair salon business.”

Orange Blush Salon offers traditional salon services just like any salon in Metro Manila—Haircutting, Hair Treatments, Hair Rebonding, Hair Straightening, Hair Coloring, Manicure and Pedicure, Footspa and Makeup—and yet it’s what Joby calls a “proudly probinsyano” brand (they have more than 20 branches scattered throughout Nueva Ecija and nearby provinces, towns and cities; their branches are located, aside from Nueva Ecija, in Tarlac, Pangasinan, Pampanga and Bulacan) although Joby discloses there are plans to eventually expand the brand into Metro Manila and bring to customers in the big city the same kind of down-home service that Orange Blush customers have become used to.

Says Joby: “We take pride in the fact that we came from Cabanatuan City, Nueva Ecija. Our vision is to put up branches in Central Luzon area first, where we came from, and saturate it and become the best hair salon in the area; then move to conquer the metro, carrying with us that unique and ‘probinsiyano’ brand that we represent.”

As to why she called the salon Orange Blush, Joby explains: “Orange has always been my favorite color. I am a very optimistic person, and for me, the color orange represents happiness, positivity, and optimism. It’s the color we want to people to see (and feel) when they come to our salons; that’s why I chose Orange Blush Salon for its name.”

The salon’s motto—“Orange” is the New Color of Beauty”—identifies with what the color itself represents.

“We want our customers to feel that the color orange, is the color of happiness, optimism, and love. Beauty for me is more than skin-deep. It’s happiness. It’s love. And that’s what we want to share to our clients as well. That when they come to orange salon, they see orange colors that represent our mission to each client: To make our customers feel happy and beautiful with their every visit.”

For more information visit https://orangeblushsalon.com/index.html.