Putting its long experience in selling cool watch brands to good use, LTime Studio has beefed up its homegrown Italian-inspired watch brand Veloci with new models for the hip, young target market.

At a pool party and fashion show at the Palace Pool Club in Taguig, the year-old watch brand launched the Cruise, Voyager and Pulse.

Like some of its earlier lines, these stainless steel models have attractive rubber straps and are waterproof up to 100 meters. Veloci may be a homegrown brand, but its movement is a product of Japanese technology.

Inside out

“LTime Studio has been around for more than 25 years now,” said Roy Chua, managing director of Velocitime. “Since we know the watch industry inside out, we’ve worked hard and tapped into our extensive contacts to produce a new, more affordable brand without overlooking quality. The result is Veloci.”

As the fashion arm of the Lucerne Group, LTime Studio markets the company’s trendy and more affordable watch brands.

Veloci, which means “fast” in Italian, ranges from P1,000 plus to P4,000 plus. Voyager, the brand’s top-of-the-line timepiece, doubles as diver’s watch.

“People are in love with gold-color watch cases,” said Chua. “It goes well with our rubber straps, which come in a wide range of fun colors—from white to black, red to aqua blue.”