For more than 80 years, the Levi’s® brand has obsessed over women’s denim. The brand that invented the original blue jean in 1873 – the iconic 501® – then created the first-ever blue jean for women back in 1934, revolutionized women’s fashion forever. Every season since, the Levi’s® brand has taken note of its own history, what’s happening around them and then figured out a way to make great even better.
There’s magic in the marriage of authenticity and modernity. Eight decades have taught the iconic denim leader a thing or two about women. Levi’s® knows a woman’s body and how to enhance her shape, the styles she wants to wear and the details that transform a good jean into the perfect jean.
For the Fall 2015 season, the Levi’s® brand harnessed over 80 years of women’s global denim expertise, paired that knowledge with the innovation and relevancy of today, and obsessed over the details – from the fit and fabric to finish and style – to create a transformational women’s jean collection. The Levi’s® brand global design team identified the key fits and styles that women want, obsessively working to optimize the latest fabric innovations and slimming technologies, creating the perfect fitting jean for each body type. Such innovations include the most advanced stretch and recovery, signature authentic Levi’s® details and world-class finishing.
With the brand’s commitment to continuous innovation while boasting the quality it has always been known for, Levi’s® created a perfectly tailored and trendy new collection that keeps up with the lifestyles of Asian modern women. The latest addition to Levis’ denim collection is inspired by the idea that “behind every great woman is a great pair of jeans.”
Celebrating every woman’s greatness and achievement through the years in different fields, Levi’s® launched the new collection last July 31 at the Valkyrie Nightclub. To make the event a night to remember, the brand brought in Asian Superstar Vanness Wu who gave an unforgettable performance, which is Levi’s® way of thanking all the Levi’s female style seeker fans for patronizing the brand for years.
In line with the launching of Fall 2015 global brand campaign, Levi’s enlisted global artist, multi-Grammy award winning singer/songwriter, producer and activist Alicia Keys to lend her one-of-a-kind voice and style to the brand for the debut of an all new transformational women’s denim collection. The Levi’s® brand will not only showcase Keys’ unique personal style and individuality, but will also feature her powerful voice with “28,000 Days,” an exclusive song as the soundtrack of the campaign.
“When you are authentically yourself, you are so gorgeous and powerful. I’ve come to the revelation that I’m just a jeans girl at heart. I feel the most confident, comfortable, sexy and strong in my jeans,” says Keys. “Levi’s is for every woman…there is something for everyone…much like music, Levi’s brings people together from all walks of life and cultures.”
Introducing the new Levi’s® Denim Collection for women – modern, feminine and sexy from the brand that invented the blue jean.
LOT 700 Named after our first-ever pair of Levi’s® women’s jeans, our signature Lot 700 fits are the ultimate look-amazing styles, designed to flatter, hold and lift all day, every day. Fits include: 710 Super Skinny, 711 Skinny, 712 Slim, 714 Straight, 715 Bootcut and 721 High Rise Skinny.
LEVI’S® FITS FOR THE ASIAN WOMAN
Designed specifically for the Asian woman, we’ve taken your favorite jeans and crafted them with a slimmer thigh, flattering leg, and contoured seat for a little lift. The perfect fit for your shape and style. Styles include the 711 Skinny, 712 Slim, 714 Straight, 715 Bootcut and 721 High Rise Skinny.
The new Levi’s® Jeans Collection will be available in Levi’s® stores and in select wholesale partners beginning July 2015. ADVT