Rome, the romantic city that has served as Bulgari’s timeless inspiration, is in the heart of the Italian luxury brand’s new Wear It with Love bridal campaign.
The collection is featured in the mini LOOK book “I Do: An Insider’s Guide for Brides,” published by Hinge Inquirer’s LOOK Magazine and Inquirer Lifestyle with the support of Bulgari, to be launched tomorrow, Oct. 22, at Peninsula Manila.
The campaign shows a couple whose love unfolds in a Roman setting. Their day is spent strolling through some of Rome’s most majestic landmarks: the Coliseum, the Spanish Steps, and Via Condotti, where Bulgari’s historic flagship store is. Gliding down the Spanish Steps from the church of the Santissima Trinità dei Monti, the newlyweds embrace a new life.
The setting served as the background for the passionate romance of Richard Burton and Elizabeth Taylor, which first blossomed on the Cinecittà set of “Cleopatra” in the ’60s. At the onset of this love affair, Taylor received from her lover a Bulgari ring with a 7.40-carat octagonal step-cut Colombian emerald and 12 pear-shaped diamonds.
In 2002, the actress auctioned the gem to raise funds for The Elizabeth Taylor AIDS Foundation, and in a letter addressed to its new owners, Taylor handwrote, “Wear it with love!”
The ring was repurchased by Bulgari in 2011, and added to its Heritage Collection.
Taylor was so fond of her Bulgari jewels that she would never part with them, not even on a film set. This passion is strongly infused into the Bulgari Bridal collection, and like a love story, each piece is created to be unique and eternally precious.
The Bulgari Bridal Collection covers a wide range of styles: Spiga, Torcello, Giudecca, Corona, 1503, Griffe and Marryme. Styles run from the traditional to the innovative or groundbreaking, each representing the maison’s signature elegance.
A diamond’s purity and uniqueness are determined by the four C’s—color, clarity, cut and carat weight—but only a small percentage of the world’s diamonds are of gem quality. Of these, an even smaller percentage meets Bulgari’s strict criteria. Bulgari works only with non-conflict diamonds guaranteed by Kimberley Process certification.
Bulgari’s preferred metal for most engagement ring styles is platinum, flawless and exquisite. Given its purity, platinum will never fade or tarnish.
More rare than gold, platinum is also stronger than other precious jewelry metals—the perfect accompaniment to the diamond.