Every potential homebuyer has his own set of criteria in mind when choosing a home.

But these preferences often evolve over time, with buyers becoming even more discerning and harder to please.

Add to that is the fact that consumers nowadays are able to better scrutinize and review their choices as they could easily browse the Internet to look for more information about a project and solicit feedback from those that have already invested in that particular development.

Earlier reports have already shown how much consumer behavior has changed in the last 10 years. If before individuals are only after the product itself, many consumers now are after the “experience.” In the case of the real estate industry, a decision maybe influenced largely by the way developers present their projects and how their sellers attend to their needs and queries.

This thus poses a huge challenge, and an opportunity as well, for real estate developers. While meeting these evolving demands could be quite challenging, industry players have the option to level up their game in order to cater to these fast-changing demands, and better serve the market.

One property developer that is able to ride on this ever shifting consumer behavior is Empire East Land Holdings Inc., which continues to come up with new ways to enable the company to remain relevant and on top of its game—even after decades of providing quality homes to the market.

“Our strong and strategic orientation toward customer value has reinforced our leadership over our peers. Similarly, the accessibility of our real estate offerings in terms of cost has continued to fuel demand,” explained Empire East President Atty. Anthony Charlemagne Yu.

Taking to heart its task to provide quality home to every deserving individual, Empire East continues to create developments that would cater to the particular needs of the market, especially the first-time homebuyers such as early nesters, young mobile achievers, and young families.

“We emphasize utmost efficiency in all stages of our projects’ life cycles. Throughout its history, Empire East has successfully tapped the pulse of the market while leveraging on unique growth opportunities in order to deliver on its commitments. Our existing developments continue to enjoy high demand,” Yu noted.

Strategic showrooms

As one of the leaders in home development, Empire East has since been exerting all efforts to ensure that homebuyers would remain satisfied of their projects. Highly aware of the strong and stiff competition in the property industry, Empire East knows only too well that to be noticed, it has to have a strong presence in the market and at the same time, provide a strong representation of the values that the brand echoes.

And this is what the company hopes to achieve with its well thought out and ingeniously designed showrooms, which would allow potential homeowners to have a better understanding of what they are getting with their hard earned investment.

“Indeed, longevity has always been the mark of Empire East. Our steadfast commitment to come up and deliver products to satisfy the market has been our greatest accomplishment to date. Empire East hopes to continue to reinforce its dominance in the property industry by constantly improving our service and by creating avenues that could help further strengthen our foothold in the market,” Yu explained.

Empire East believes that showrooms could further add value to the brand as these are seen to play a critical role in enticing a prospective buyer to push through with the deal. More specifically, showrooms serve as a venue for potential homebuyers to get a glimpse of what it’s like to live in a development by Empire East.

This is why the company, over the years, has invested much effort and resources to ensure that each of their showrooms would clearly send across the message that the brand wants to convey to its buyers. These showrooms, which are located in key areas around the country, would also allow future residents to get a glimpse on how they can actually transform and make their own homes truly cozy, comfortable and elegant.

To better serve the market, the company also goes the extra mile of designing their model units so as to provide an inspiration for future homeowners on how they can plan their own spaces. Showrooms could thus be a helpful guide since actual units that will be delivered are bare, thus giving residents the flexibility and free hand in designing their condo units.

Interested homebuyers can meanwhile visit Empire East showrooms to see the numerous design options. The following branches are located at SM Baguio, 2/F Skyline Terrace; SM Pampanga, G/F Annex 2; SM Batangas, 2/F beside Crescendo; and, SM Cebu, Upper Ground Floor, beside Ace Hardware.

Exceptional value

All Empire East developments are strategically located and provide access to various places of interests and key institutions. Apart from delivering high quality homes, the company also provides homeowners all the necessary elements needed to achieve a holistic lifestyle.

“The company is constantly compelled to infuse exceptional value into its real estate developments, with the singular emphasis on offering positive, transformative lifestyle experiences to middle-income Filipinos that dream of owning a home. It is this kind of dedication to the comfort and satisfaction of our customers that strengthens the visibility, relevance and reliability of the Empire East brand,” Yu said.

The various property projects under Empire East feature open spaces, functional amenities, and innovative designs that appeal to the lifestyle needs of the segment it aims to serve, and also foster bonding and community living among residents.

“At Empire East, we remain cognizant of the need to refresh our inventory and introduce new and exciting real estate concepts to the public. In 2014, we launched two residential projects: Mango Tree Residences and Covent Garden. Indeed, with the company’s business anchored on solid values of integrity and excellence, the sky’s the limit for its future achievements,” Yu concluded.

Empire East was once part of tycoon Andrew Tan’s Megaworld Corp., but had branched out in 1994 as an independent company, and eventually listed at the Philippine Stock Exchange. Currently, Empire East specializes in the creation of residential communities for the middle-income market segment, and in the sale or lease of commercial and industrial spaces.

Over the years, Empire East has built landmark residential communities that have transformed the urban and suburban landscapes. It has likewise introduced new and innovative concepts such as township developments that seek to uplift the quality of living experience for residents. ADVT.