The Empire has set out to deliver the perfect gift for the “Queen.” Empire East Land Holdings Inc. is set to open its first satellite showroom in Cebu, thus bringing to the city and its people the best gift that a developer can provide-a preview of its home offerings and the lifestyle it claims to offer.
Through the Empire East showroom, this trusted real estate developer aims to pay homage to the Cebuanos’ distinct brand of excellent quality service and innovation, and to pique their interest with its high quality projects that speak only of comfort and convenience. The opening of the showroom is deemed to be a very practical move for Empire East as this would enable the company to showcase its products to a wide, untapped market who reside in Cebu, but frequently visit Metro Manila. By moving closer to its new customers, Empire East will be able to immediately respond to buyers’ inquiries, and accurately feel the pulse of the Cebuano market.
Office extension
Empire East Elite’s satellite showroom is located at the upper ground floor at the main mall of SM City Cebu. This marked the company’s first sales office extension and first foray outside Luzon. With this in place, the company will be able to showcase to Cebuanos its innovative transit-oriented condominiums in Metro Manila, and provide a glimpse of the highly coveted lifestyles that come with every Empire East project.
More specifically, the showroom would offer a sneak peek of the commodious and trendy living spaces that await homebuyers, as it has on display dressed up model units from some of Empire East’s newest developments such as a one-bedroom unit of the Kasara Urban Resort Residences, located along Eagle St. in Pasig City; and a studio unit of the Covent Garden in Sta. Mesa Manila. The showroom is designed with comfortable couches, and is made highly accessible for walk-in visitors who wish to inquire from Empire East agents. Scale models and walkthrough videos were also made available for guests.
Tapping Cebuanos
The target was to attract Cebuanos with fast-paced, driven lifestyles. It also targets to tap travellers who frequent Manila whether for business and leisure, and would want the comfort and convenience of having his or her own private space in the city. Soon, Cebuano-based agents will be helping every aspiring homebuyer plan sure steps in achieving their home or investment goals.
Empire East was once part of tycoon Andrew Tan’s Megaworld Corp., but had branched out in 1994 as an independent company, and eventually listed at the Philippine Stock Exchange.
Over the years, Empire East has built landmark residential communities that have transformed the urban and suburban landscapes. It has likewise introduced new and innovative concepts such as township developments that seek to uplift the quality of living experience for residents. ADVT.
