QUEZON CITY, Philippines – Detail Make Over officially launched its entire line of cosmetics last July 16, 2016 at The Brickyard Kitchen x Bar in Quezon City. Manila’s top beauty bloggers, vloggers and media influencers graced the event to celebrate a new player in the local cosmetics scene. The launch was hosted by model, writer, and event blogger, Marylaine Viernes.
The Brand
The beauty market meets a cool new brand with Detail Make Over, a home-grown cosmetics line that aims to provide high-quality, cruelty-free, and affordable beauty products to Filipino make up lovers.
“Our brand is for all makeup enthusiasts, transcending all genders, who go for their dreams and who are not afraid to be themselves. It is called Detail Make Over because we believe that it’s the little details that make us who we are thus we encourage everyone to embrace their flaws and emphasize their assets through make up.”, explained Detail Make Over marketing and brand manager, Monika De Veas.
The Products
They have poured their time and efforts in coming up with a line of first-rate products every Filipino in the world can be proud. Their passion in providing their customers the best make up that represents their individuality is manifested in the products’ packaging that’s both modern and sophisticated. “We want our products to be literally for anyone who loves stunning yet pocket-friendly cosmetics but despite that, we make sure that quality is never sacrificed.” says De Veas.
“Our cosmetics are manufactured by reputable manufacturers in China and we have made sure that all of our products have passed the Philippine FDA standards.”, she added. Despite the very affordable price tags (Matte in Detail liquid lipstick, Php225, 4-in-1 Contour and Blush Effects Php499, and Make Brow brow palette Php245), customers can rest assured that their makeup are very safe to use.
Detail Make Over cosmetics is for anyone who wants to express their individuality and creativity through affordable make up with high-quality shades, formula, and packaging.
Their Edge
Knowing that the makeup industry has changed now more than ever and that the number of makeup companies and enthusiasts has increased exponentially in the past couple of years, Detail Make Over wants to set itself apart from brands that are targeted only towards females by breaking the stereotype that make up is just for women and that beauty is expensive. For them, beauty is genderless and that makeup is a powerful tool for boosting confidence. They simply want to debunk the idea that makeup is just for one gender or one type of person which is evident in their neutral black packaging and not the usual girly pink packaging we see on cosmetics today.
More to Come
The brand may be a new player in the game but we have more to look forward to from this brand as they are slowly expanding their line of products from eyeshadows to makeup removers.
Detail Make Over is currently available in 20 Cosmetix Unlimited kiosks in Alimall, Fishermall, Farmers, Starmall EDSA, Starmall Bulacan, Starmall Las Piñas, Eastwood Cybermall, Good Earth Plaza, Victory Caloocan, Victory Antipolo, Riverbanks Mall, Nova Mall, Marquee Mall, Robinsons Novaliches, Robinsons Otis, Robinsons Los Baños, Robinsons Lipa, Robinsons Cainta, Robinsons Starmills Pampanga, and Robinsons Place Gen. Trias Cavite. For more details, check out their website, Facebook and Instagram. ADVT.
