Mac Cosmetics has a few surprises up its sleeve: new brow services starting mid-September; boldest lip pencils with no undertone of blue; Ariana Grande returning as Viva Glam ambassador, the line itself releasing shimmering neutral mauve lipglass and matte orchid pink lipstick; and its first standalone store in the Queen City of the South.
In what would be the brand’s biggest launch so far in the country, MAC held a carnival-themed bash to open its boutique in SM Seaside Cebu.
The afternoon saw dance performers in orange wigs and live body painting using the super pigmented Color Acrylic. There were also performances by Joyce Pring and DJ Nina.
The layering of heavy foundation and heavily lined brows should show MAC doesn’t shy away from courageous colors to make a statement. As the theme of its Cebu launch said, Mac could go “Astounding, Vital, Audacious and Fantastic.”