British home brand goes nautical and multicultural | Lifestyle.INQ

OCTOBER 27, 2022

Fusion Collection has rich tapestry of color, pattern and texture
Fusion Collection has rich tapestry of color, pattern and texture
Fusion Collection has rich tapestry of color, pattern and texture
Fusion Collection has rich tapestry of color, pattern and texture

British brand John Lewis highlights two trends “Coastal and Fusion” in its spring-summer Home Collection in selected SM Home branches.

Coastal evokes British nostalgia but is given a fresh, modern update. Relaxed textures, simple stripes and plainly crafted pieces reflect the comfort and informality of a home by the sea.

The relaxed, beachy look combines all the colors associated with the seaside. Colors are sandy beiges, off-whites and grays, contrasted with CÙte d’Azur blue.

Coastal provides a nautical look with decorative touches. There are rope details, fish motifs and galvanized steel pendants.

Fusion celebrates a rich, cultural diversity of influences. It blends colors, patterns and textures.

In the bedroom, Fusion provides a mix of striking patterns and textures against a neutral backdrop of pale walls and dark wood furniture. Textiles take their influence from across the globe, with ikat prints and intense colors such as saffron and indigo.

One may hang lighting at a low level to create a relaxed glow in the bedroom

John Lewis, a chain of quality department stores in Britain, is known for its “Never Knowingly Undersold” policy which has been in place since 1925. It is part of the John Lewis Partnership, the UKís largest worker co-ownership where all 30,000 staff are partners in the business.

John Lewis 2016 Coastal Collection
John Lewis 2016 Coastal Collection

In 2008, the Oxford Street store, the first John Lewis store which opened in 1864, was awarded a British royal warrant as “suppliers of haberdashery and household goods.”

John Lewis BeachHut Storage Boxes
John Lewis BeachHut Storage Boxes

Other John Lewis stores have also been given royal accreditation.

The John Lewis Coastal and Fusion Collections are available at SM Home Section in SM Store at SM Makati, SM Aura Premier, SM Megamall, SM Mall of Asia, SM North Edsa, SM Seaside Cebu.

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