The serpent is wound tight with the history of humanity. The snake is famous for an ability to seduce. Bulgari’s Serpenti collection is one of the most beloved and alluring to ever strike the world of jewelry.

In a tribute to its spirit animal, Bulgari introduces the new Serpenti jewelry collection, with a new design that captures the bold nature of the snake. Entirely reimagined into striking new shapes, Serpenti focuses on the power of the eyes in 2016.

Shining in multifaceted expressions of seduction, the precious rings, bracelets and necklaces glorify the “hearts of the head” in jeweled designs that sparkle with desire. Indeed, the gemstone is uncannily similar to the eye: Every jewel is as individual as every iris.

Such inimitability implies a captivating appeal, as the hypnotic, almond-shaped eyes of a snake—or those of a beautiful woman—can hold a power as incomparable as it can be unconquerable.

Encircling fingers, coiling wrists, nibbling earlobes and dangling as necklaces, the new Serpenti collection is as multifaceted as it is innovative. The new designs focus on the penetrating stare of the snake. At the centerpiece is the precious snake head, inspired by the 1960s-’70s Bulgari serpents that heralded this dangerous yet hypnotically beautiful element of the animal.

In different interpretations—whether the head bites its tail as it encircles the finger or wrist, or dangles as a pendant for the first time ever for Serpenti design—the snake heads may be sharp or round, flat or three-dimensional, minimalistic or sparkling with pavé diamonds. No two heads are alike but all are indicative of the Bulgari distinction.

Bulgari is at Greenbelt 4, Makati City.