MANILA, Philippines – Last October 27, 2016, Dutch watch brand TW Steel unveiled its newest line, the CEO Adesso Collection, to the audiences of the Dutch-Filipino Fashion Exchange, held at the Grand Ballroom of New World Hotel.

As part of the night’s festivities, which hinged on celebrating 65 years of diplomatic relations and 150 years of strong consular ties, the Netherlands Embassy proudly presented an exciting collaboration with six designers from the Philippines and the Netherlands. The event ended with an exciting after-party fashion show, which highlighted the Adesso Collection. Taking part in the finale show was Eva Ljzermans, the daughter of H.E. Ambassador Marion Derckx, who walked the ramp as one of the models.

Celebrating Good Taste

TW Steel knows that being bold doesn’t mean sacrificing the finer things in life. The 2016 CEO Adesso Collection celebrates the joy of life’s journey with a bold spring in the step.

Life is good. Those in the know appreciate that, stepping outside the rat race from time-to-time to enjoy the fruits of a bold and successful career. From great food to a truly special bottle of red wine, some men just get it. Outgoing, confident achievers get that life is not about the destination, but the journey, taking time to really drink in the good stuff and stay stylish with some sophisticated details.

The CEO Adesso Collection is designed to keep perfect time with these special moments, matching the attitude, style and sophistication with classic details. The timepieces are a modern interpretation of the original TW Steel canteen design, a classic with a contemporary twist. Just add your own style, sit back and enjoy.

TW Steel’s signature hook/crown cap is now firmly established as a modern design icon, deserving its place in the new CEO Adesso Collection. And to make it stand out even further, the hook and crown cap has evolved in function and has been redesigned for a more intuitive feel and use. The hook itself now stops the chronograph simply by pushing whilst the crown cap has become a solid screw down crown for much easier use. The 2016 CEO Adesso Collection represents 22 pieces available in 45mm and 48mm sizes. The timepieces feature Chronograph movements stylishly placed under Sapphire coated crystal. Straps are perfectly suited to the lifestyle, coming in either fine leather with a folded clasp or steel bracelet with a butterfly clasp. Every CEO Adesso timepiece will be presented in a luxurious CEO box to command attention.

“We’re really proud of the 2016 CEO Adesso Collection,” commented TW Steel Chief Designer Ton Cobelens. “We wanted to celebrate those with bold style who aren’t afraid to live in the moment and appreciate a high quality of life. The collection keeps the TW Steel DNA, taken from the original canteen design, and mixes it up with a contemporary, stylish twist. It’s the perfect blend of formal style, matched with more casual, informal attitude. It’s a bold way to sit back and enjoy the finer things in life!”

The watches are available at TW Steel boutiques (Century Mall, The Podium, Shangri-La Plaza, SM Aura, SM Makati, SM Megamall, SM North Edsa and SM Seaside Cebu) and at selected Chronos, Swissgear and Wristpod stores. ADVT