This Christmas, The SM Stores in Makati, Aura and Megamall celebrate the holidays with the #SMLoveYourFamily campaign.

Christmas is family, that time of year when loved ones, no matter that they come from various corners of the earth, get together to appreciate the joys of the season and cherished family traditions.

The Alunan family, style siblings Daryl and Andre Chang, fashion photographer BJ Pascual, and Eric and Bea Soriano-Dee share how Christmas is truly a time to love your family at SM.

Holidays are well-spent with marketing executive Rafa Alunan and his wife, bag designer Amina Aranaz-Alunan, together with their kids Lucas, Helena and Diego and parents, dad Raffy and mom Elizabeth.

The Alunans: Christmas is creative

For marketing executive Rafa Alunan and his wife, bag designer Amina Aranaz-Alunan, Christmas is a time to be together and create fun memories with their children, Lucas, Helena and Diego.

It’s also an occasion for precious family get-togethers with Rafa’s dad Raffy, mom Elizabeth, and the rest of the Alunan and Aranaz clans.

Amina loves to decorate not only bags but their home as well. She thinks of a color theme and sources out pieces. The SM Store is her go-to, all-in-one store.

Instead of gifts, Rafa and Amina splurge on trips with their kids. The memories they create as a family are priceless, something to keep the rest of their lives.

With their busy schedules, stylish siblings Daryl and Andre Chang make sure they spend family time together with their dad Leoncio especially on Christmas.

The Changs: Home for Christmas

For stylish siblings Daryl and Andre Chang, holidays are spent in Cebu where they grew up and where their dad, Leoncio, lives. Holidays are usually low-key, celebrated with a lauriat dinner on Christmas Eve and lechon for Christmas lunch.

Daryl and Andre take gift-giving seriously, and pay painstaking attention to detail—from the choice of gifts to the choice of wrappers.

They agree that the perfect gift is something a person would cherish.

This Christmas, Daryl will get André five pairs of shoes from Milanos at The SM Store and something guitar-related for her dad. André has items for the home in mind for Daryl and button-down shirts and pique polos for his dad.

A visit to The SM Store Cebu has become a family tradition made more memorable as it’s spent with their dad.

BJ Pascual: Making it special for ‘lolo’ and ‘lola’

It’s a grand celebration for fashion photographer BJ Pascual, who spends Christmas with his lolo and lola. They are his family, and he wouldn’t be where he is in the industry today without the nurturing by his “wowo and wowa.”

Every year, the Pascuals gather in their ancestral home in Cavite and celebrate in true Filipino fashion—with festive food and merrymaking.

BJ plans to get his grandmother an overnight bag and his grandfather a bomber jacket at The SM Store.

A time to get together, no distraction and just family time is how successful entrepreneurs Eric and Bea Dee want to spend their Christmas every year. Also shown in the photo are Eric and Bea’s baby Braeden and grandma Lisa Dee.

Eric and Bea Dee: No distraction

A time to get together, no distraction and just family time is how successful entrepreneurs Eric and Bea Dee want to spend their Christmas with their son Braeden.

This is their second Christmas as family, and the couple are building holiday traditions. While they travel extensively, they make it a point to celebrate Christmas Eve here with the family.

Bea prepped their home for Christmas with decor from The SM Store.

They have their own wish lists, with Bea wishing for jewelry and Eric, a techie, eyeing gadgets and a nice pair of shoes.

Celebrate the holidays with your family, with gifts and the gift of time.

The SM Store Gift Guide, https://goo.gl/ATXBGx.

Visit www.thesmstore.com to shop for gifts online.