The Love bracelet was created in 1969 in the Cartier New York workshops by designer Aldo Cipullo, also the mastermind behind the incredible Juste un Clou bracelet.
Secured using a screwdriver, the Love bracelet symbolizes attachment to one another and, thus, in the words of Cipullo, are “modern love handcuffs.”
It is also the work of a masterfully modern craftsman who, with this sculpted gold piece, revolutionized the art and manner of wearing jewelry. The Love bracelet is not chosen to match an outfit or to suit the occasion, as was the custom at the time. It remains present on the wrist like a second skin, day and night.
Because of its difference, the Love bracelet would become an expression of independence, of standing out from the rest, unique and unisex.
The bracelet established new codes, starting with its choice of shape—the oval—and its condition of fitting as closely as possible around the loved one’s wrist.
Next came the screws, dazzling and instantly recognizable. They echo the Santos watch, which also features them on its bezel; they identify the bracelet at first glance and boost its androgynous charm.
The Love bracelet’s appeal also stems from its pure, understated and ergonomic design, which caused it to be coveted by men as much as women. This is one of the keys to the piece’s success, modern before its time, reconciling feminine and masculine.
Couples everywhere wear the bracelet to proclaim their love for one another for all to see, like Elizabeth Taylor and Richard Burton, or Frank Sinatra and his wife Nancy. These famous couples chose to wear the legendary bracelet, whose iconic and sentimental power has endured over the generations.
The latest version is more delicate, but otherwise the same in every way with its wrist-hugging oval shape emphatically punctuated with screws.
A variation on a universal classic, unisex and graphic, fastened with the help of a screwdriver, sealing your relationship within an everlasting circle of Love.
A show of strength, a state of mind, and a symbol of commitment to romance.
Wear it to signify the love that it embodies and joins together. A passion to share, worn singly, layered or alongside the original, further solidifying the link. How far would you go for love?
Cartier is at Greenbelt 4, Rustan’s Makati, Rustan’s Shangri-La and Newport Resorts World.