More than 300 members of media and influencers from all over the world gathered in London to witness the launch of the new Swatch Skin collection two weeks ago.
The privatized Store at The Strand became the ideal setting for an evening built around the collection’s #yourmove concept. Inspired by the creative development of Skin’s lightweight, easy-to-wear and minimalist design, this concept also paved the way for the performance “Swatch presents #yourmove” that preceded the unveiling of 11 new models.
For over two months, a team of composers, choreographers and dance performers worked on reimagining Skin and #yourmove through dance, perfectly combining human movements with virtual projections.
Taking off from the design idea of “classic meets urban rock,” classical dancers took on the role of Space, while urban street dancers played Time in a fictitious battle of emotions that captured the imagination of their audience. The climactic reveal of Skin highlighted the event, and was followed by interactive product experiences for guests.
Creative director Carlo Giordanetti, who hosted the evening with brand vice president and COO Gonzalo de Cevallos, found the right words to sum up the breathtaking event: “We are proud to introduce our new Skin collection, a very strong member of our Swatch family, as well as #yourmove, a motto that we hope will become a part of every day language. It celebrates three elements that we take great care about: lightness, freedom and self-expression. More than ever, they are part of Swatch’s soul.”
The new Swatch Skin collection is now available at Swatch shops nationwide.
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