Those new shades can win you a free luxe holiday | Lifestyle.INQ

OCTOBER 27, 2022

Butterfly-shaped Prada Baroque with bas-relief detail
Butterfly-shaped Prada Baroque with bas-relief detail
Butterfly-shaped Prada Baroque with bas-relief detail


Eyewear is one of the easiest ways to buy into a luxury brand. And this summer, the country’s largest distributor of the finest eyewear brands is also making your next optical purchase your ticket to a free luxury holiday.

Branded Lifestyle Inc. (BLI), distributor of famous eyewear brands like Ray-Ban, Prada, Miu Miu, Bulgari, Dolce & Gabbana, Giorgio Armani, Burberry, Versace, Persol, Tiffany & Co., among dozens of other brands, is running two separate promotions that entitle customers to raffles giving away free trips.

Exclusive merchandise

At the recent launch of the Ray-Ban Hub, the iconic brand’s New York City-inspired popup boutique in Greenbelt 5, Neelam Gopwani, BLI’s AVP for marketing and business development, said that a purchase of any regular-priced Ray-Ban until May 31 entitles shoppers to a raffle that’s giving away a trip to London for two.

Shoppers at the Ray-Ban Hub also get free exclusive brand merchandise with their purchase, as well as discounts. The popup shop has the most complete collection of Ray-Ban eyewear in the country, including kids’ eyewear and the new-season collections—the Chromance, the Signet and the Clip-on.

At a separate event aboard the new luxury cruise liner, Star Cruise Superstar Virgo, docked in Manila Bay, BLI announced its premier eyewear boutique, Eye Society, is holding a raffle that will give away a six-day, five-night cruise for two aboard the Star Cruise Superstar Virgo. The cruise takes you to Laoag, Taiwan and Hong Kong.

One simply needs to spend a minimum of P10,000 (single receipt) at Eye Society until May 31, with double the chances if you use your BDO credit card for the purchase from April 21-23. (The winner will be announced on June 21.) A 20-percent discount is also extended on graded sunglasses.


Branded Lifestyle Inc.’s Neelam Gopwani (second from left) with CarlaHumphries, Kean Cipriano and Lemuel Belaro at the launch of Ray-Ban Hub in Greenbelt 5
Branded Lifestyle Inc.’s Neelam Gopwani (second from left) with Carla Humphries, Kean Cipriano and Lemuel Belaro at the
launch of Ray-Ban Hub in Greenbelt 5

Pale gold

Ahead of the Eye Society promo announcement, BLI also unveiled at a luncheon the latest collections from Prada, one of its prestige brands.

The main Prada eyewear collection is designed based on Miuccia Prada’s ready-to-wear runway collection, and its Special Project line for Spring-Summer 2017 centers on butterfly-shaped acetate frames with a riveted metal double bridge. It comes in black, pale gold or Havana, the latter a kind of acetate tortoiseshell that’s made exclusively for Prada.

Prada also brings back its Ornate collection, which is inspired by embroidery, and features a bold, geometric shape with a beveled profile. The temples are hand-finished with flowers and beads.


Ray-Ban Hub in Greenbelt 5
Ray-Ban Hub in Greenbelt 5

New looks

For its best-selling Baroque collection’s 10th anniversary, Prada is also releasing new looks for those distinct curlicue-shaped temples, now with hand-finished gold metal or two-tone bas-relief details.

The playful Miu Miu collection, meanwhile, features cat-eye styles with Austrian crystal details.

Brand manager Sheila Collado noted that each Prada and Miu Miu eyewear is handcrafted and takes up to four months to make.

Many of these pairs are of very limited pieces, and are available only at Eye Society, with some at Vision Express, also owned by BLI.

Ray-Ban, meanwhile, is all about retro cool for summer, with the reintroduction of collections like the Signet (from 1953) and the Clip-on, which allows you to add sun frame over your prescription frame.

The Chromance lens is the high-tech fresh addition, which rids of glare and calibrates the light so colors are brighter and contrast is maximized.

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