International pop star and philanthropist Miley Cyrus is known for using her voice on and off the stage to speak out for people’s rights. Through her Happy Hippie Foundation, she rallies young people to stand up against the injustices that face LGBTQ (Lesbian, Gay, Bisexual, Transexual, Queer/Questioning) youth today.
In the same spirit, Converse’s latest campaign, “Yes To All,” supports the youth’s freedom of expression and the belief that everyone is free to be exactly who they are, regardless of gender, sexual orientation or identity.
This year, 100 percent of net proceeds of direct sales from the Converse Pride Collection will go to charities supporting LGBTQ initiatives, including The Happy Hippie Foundation, whose mission is to create positive outcomes in the lives of lesbian, gay, bisexual and transgender youth around the world.
The 2017 Pride Collection is a limited-edition collection of the Chuck Taylor All Star and Chuck Taylor All Star ’70, designed to celebrate the LGBTQ community with bright colors and bold details.
“The Happy Hippie Foundation was created to stand up to the injustices LGBTQ youth face on a daily basis in the world today. Working with Converse as an ally in this movement means the world to me,” said Cyrus. “Converse champions youth and how important it is to give young individuals the ability to raise their voice and define their culture. I’m excited to work alongside a brand that shares both my values and style.”
“An icon in her own right, Miley provides an incredible voice for the youth of today,” said Davide Grasso, Converse CEO and president. “We are honored to stand with such a strong advocate for the LGBTQ youth communities and together encourage the world to say ‘Yes to All.’ This is just the beginning of what will be an exciting partnership with Miley.”