For Alexander Bennouna, CEO of the Watch Division of Victorinox, the recently launched watch line for ladies—the I.N.O.X. Titanium Sky High Limited Edition—is proof that strong is the new sexy.
“The new watch portrays the values of our source of inspiration, which is the Swiss Army knife,” he says. “This line best portrays what Victorinox stands for. For us, quality is a sign of respect for our consumers.”
The I.N.O.X. Titanium Sky High Limited Edition comes with a Naimakka paracord strap, woven with highly resistant multistrand Technora nylon cord. Eight times stronger than steel, paracord was part of a robotic rover landing on Mars; the durable material was also used to repair the Hubble space telescope. Like the watch, which comes in black, white, blue and gray, the straps are available in different designs and colors to allow watch owners to customize their timepiece according to their taste.
Multifaceted
Overall, the watch has been redesigned to meet the needs and expectations of today’s modern, multifaceted woman. While most watches go through about 60 tests, each I.N.O.X. Titanium Sky High Limited Edition goes through 130—from being placed inside a washing machine, to undergoing repeated thermal shocks and crash tests and exposure to an altitude of 21,300 meters. And this watch is more than just scratch-proof—it’s crash-proof, meaning it can withstand tough and extreme conditions.
“We sacrificed a lot of watches in order to get it,” Bennouna says. “Whether it’s professional, social or cultural, women need a watch that is as versatile as their lifestyle. That’s really the kind of woman profile we have in mind.”
Victorinox appears to have covered all the bases of building the perfect watch, but Bennouna believes their best work is yet to come. “Victorinox is known for innovation. This is a passion which we will pursue, innovation that allows us to come up with a quality standard which is as unique and unmatched as I.N.O.X.
“Impossible is not part of the Victorinox vocabulary,” he declares. “What is impossible today will become possible tomorrow.”
