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Style Report: What’s hot—From London to Florence

To be You spots the brands conquering the streets of Europe
By: - Contributing Editor
07:21 AM January 27, 2018

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Europe remains a center of inspiration for art, fashion, culture and style. Time and again, the hottest brands, ideas and trends have sprouted in key cities of this continent.


Here are our style takeaways after exploring the streets of London, Florence and Rome over the holidays.

Well-curated pop-up at the Desii Lab in Florence

Yeezy Season 5 hand-drawn sweatshirt

An array of G-Star jeans in a store on Oxford street

Sprayground backpack

Candy colors


Pastels are a staple for all seasons. At Selfridges department store, the UK shoe brand Harrys of London has an array of footwear in soft shades that serious shoe-holics can’t resist.

‘Kawaii’ factor

Japan may be thousands of miles away from Europe, but it wields a strong influence in global trends. Take Dsquared2—the brand founded by Dean and Dan Caten, Canadian brothers who developed their label with help from Italian fashion houses. We were absolutely smitten by an animé-inspired vest, denim jacket and Tokyo punk graphic shirt.

Forever camo


Likewise, Japanese streetwear brand Bape is making waves in European shores. Fans of all things camouflage will have a field day with Bape’s graphic varsity jackets in cool camo prints.

Layered love

Desii Lab, located along the cobbled streets of shopping mecca Florence, Italy, catches your eye with its stylishly curated window display. Picture khaki pants with chunky footwear, a graphic inner finished off with a leather jacket.

First-timers might mistake it for a vintage shop, but Desii Lab is also filled with current streetwear brands like Supreme, G-Star, Pablo, Doc Martens, Farah, RVLT.


The world’s most popular beagle is now a favorite of hypebeasts. Also spotted at Desii Lab was a limited-edition Snoopy x Supreme collaboration.

The Biebs

Bieliebers, or fans of pop star Justin Bieber, will want to get their hands on their favorite singer’s Purpose Tour graphic tee by Dutch brand The Sting.

Viva, Fila!

Another sports brand that also designs streetwear and could be the next big thing in the Philippines is Fila’s Black Line, which draws inspiration from music and youth culture. Drawing raves was the oversized, ’90s-era loose shirt.

Sneaker freaks

Axel Arigato lilac sneaker

Apparently, sneakermania is a worldwide trend. But don’t just be part of the “Gucci gang”—check out Swedish brand Axel Arigato and Italian label Cesare Paciotti.

Axel Arigato’s minimalist design aesthetic was inspired by Scandinavia and Japan (it’s now available at Assembly branches), while Cesare Paciotti is synonymous with fine Italian craftsmanship and design.

Cesare Paciotti Peace Rainbow sneaker

Dutch treat

In London’s Soho district, one can find Patta, a Dutch brand that started as a hobby for Edson Sabajo and Guillaume Schmidt. Today it sells T-shirts and footwear.

Fashion Photography Shoun Nicholas David
Models Simone Gavan, Adlai Sayson, Fox Gaite, Kurt Calpe, Kurt Bautista, JM Morgate and Archi Dingle

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TAGS: Adidas Originals, Axel Arigato, G-Star, Gucci, Supreme, Yeezy
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