There’s nothing like that special scent that sparks feelings of reminiscence, joy, and love—and the newest online film ‘Love’ released by premier clothing and lifestyle brand Bench shows that not even the rain can stop us from showing affection.
Set to a cover of Rivermaya’s song ‘Ulan’, the video features a heartbroken Lovi Poe who sprays herself with Atlantis, Bench’s popular body spray that has become a household name due to its universal smell. The fragrance evaporates into the clouds, and as rain falls, the powerful, sexy scent affects everyone with the love bug.
Love is seen in different forms such as a budding romance between Michelle Dee and Kiko Estrada, sibling love between Ylona Garcia and Baby Jordan, and even a bromance between David Licauco and Rhys Eugenio.
Finally, model Josh Barfuss runs in the rain to make up with his on-screen love interest, showing that not even the rain can stop love.
Bench’s trilogy of best-selling body sprays Eight, B20, and featured fragrance Atlantis have been around for almost ten years. They are available for sale in all Bench stores and online for P88 (75ml), and P110 (100ml).
Behind ‘Love’ is Manila-based agency TBWA\Santiago Mangada Puno, who also created Bench’s viral video of the year ‘Amoy Kita’, which was celebrated for a parent’s unconditional love for his closeted son. Bench continues its campaign not only to #LoveLocal, but to spread all kinds of love, no matter the weather.