For Breast Cancer Awareness Month, Araneta Center paints its pedestrian lanes pink to encourage the millions of visitors and shoppers to learn more about the disease, its prevention and treatment.

In the Philippines, breast cancer is considered the No. 1 type of cancer among women, and 20 women die of breast cancer every day, according to the Philippine Cancer Society. The Global Cancer Observatory recorded a total of 24,798 of new cases afflicted with breast cancer just this year. This accounts for 17.6 percent of all new cases for all ages in both sexes and 31.4 percent of new cases among women this year.

Araneta Center holds   its “Beauty and Bravery: Empowering Women Against Breast Cancer” event at the Gateway Mall activity area today, Oct. 14. There will be inspirational and self-care talks.

Dr. Claire Soliman, president of the Philippine Society of Medical Oncologists, will talk about breast cancer, its causes, prevention and treatment. Kundalani Yoga teacher Tet Bachmann will discuss techniques on managing daily stress and resisting illness. There will also be free clinical breast exams.

Attendees can have their hair colored with washable pink dye for free at the event.

Binibining Pilipinas Supranational 2018 Jehza Huelar will host the event.