Monday, November 19, 2018
  • share this

BTS tapped as tourism ambassadors for Seoul in latest campaign

/ 04:13 PM October 28, 2018

Image: K-pop boy band BTS. Image: AFP/Philippe Lopez

K-pop phenom BTS has been tapped to front the city of Seoul’s latest tourism campaign which conspicuously targets Millennials and Generation Z consumers.

Dubbed “My Seoul Playlist”, the social media campaign invites fans to create their own travel “playlist” or wish list of top tourist activities which are grouped under seven themes: K-Wave, Delicious, Extreme, Historic, Relaxing, Fashionable and Exclusive. Seven themes, for the seven members of the boy-band.


For the Extreme category, BTS frontman RM (formerly known as Rap Monster) suggests climbing Mount Bukhansan, or visiting the Water Bomb Festival splash park.


And Jung Kook suggests K-food lovers try an authentic charcoal grill Korean barbecue restaurant, shaved Korean ice dessert and street food for a well-rounded epicurean experience.

After creating their own playlist of four experiences on the website, fans can share their picks on Facebook for the chance to win prizes that range from a three-night hotel stay in the city, $20 (around P1000) worth of Amazon gift cards and BTS photocards.

Contest closes Nov. 11. JB


Momoland thanks Filipino fans for helping group top charts

POP LIFE TV now offers premium shows for foodies


Read Next
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: BTS, campaign, Korea, Seoul, Tourism
For feedback, complaints, or inquiries, contact us.

© Copyright 1997-2018 | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.