Disney and World Balance launch Mickey Mouse collection
The celebration of Mickey Mouse’s 90th anniversary continues in the Philippines! The Walt Disney Company Philippines and World Balance collaborate on a limited edition collection that will make fans of all of ages celebrate their love for Mickey in an active yet stylish way possible.
The Disney | World Balance Collection, comprised of footwear, apparel and other accessories, gives a modern but classic take on everybody’s favorite mouse. World Balance designers worked closely with Disney to bring the collection to life by using never-before-seen icons associated with Mickey Mouse, and of course, nostalgic images to create cohesive pieces of wearable art.
Veronica Cabalinan, Country Head of The Walt Disney Company Philippines said: “To celebrate Mickey Mouse’s 90th anniversary, we want to give our Filipino fans a special range of products that will allow them to wear their love for Mickey. World Balance understands the tastes and lifestyle of the young Filipinos everywhere.”
Mr. Barnaby Chong, World Balance President said: “World Balance for almost 40 years has withstood the tests of time as one of the first sneaker brands in the country. Year after year, World Balance has pushed to reinvent itself, a conscious effort to make the brand more relevant to modern day global Filipinos. I am proud to say that today, this pioneering partnership with the global – Disney and its most beloved character Mickey Mouse; marks a milestone in that journey of reinvention, of evolution, and relevance.”
The Disney | World Balance collection is slated to hit the shelves this coming December in selected World Balance stores and department store outlets nationwide. Visit www.worldbalance.com.ph for more information, and like their page at www.facebook.com/worldbalance to find out more about the collection.
Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.