The water crisis has gone to such lengths that even us, Filipinos, who live in Metro Manila, experience it firsthand. 663 million people worldwide do not have access to clean and safe drinking water – that’s roughly 2 Americas combined. Locally, 9 million Filipinos rely on unimproved, unsafe and unsustainable water sources. Thankfully, brands such as Aveda, recognize this and have actually devoted themselves to raising funds for clean water access to people around the world.
Since 1999, the Aveda network has raised over $60M for environmental causes, of which $56M supported clean water projects globally. Aveda takes Earth Day, which happens on April 22, to a whole new level – setting aside a whole month to show their environmental concern and live out their mission “to care for the world”.
Year on year, Aveda’s Earth Month campaign aims to raise awareness and instigate change, with clean water access as its most important advocacy. Aveda salons and retail stores worldwide have worked together on various activities that benefit communities. This 2019, Aveda has partnered with charity:water, a fully-transparent organization committed to using 100% of public donations to directly fund water projects in India, Nepal, Madagascar and Ethiopia.
Aveda specifically developed the Limited Edition Earth Month Shampure™ Hand & Body Wash 500ml, which gently cleanses the skin with a babassu nut-derived cleanser, while calming the senses with Aveda’s signature Shampure™ aroma, featuring 25 pure flower and plant essences including certified organic lavender, petitgrain and ylang ylang. 100% of the purchase price of this Earth Month Hand & Body Wash gives clean water to one person in need. Additionally, it provides the opportunity to communicate Aveda’s PCR package philosophy—the package is made from 100% PCR HDPE (post-consumer recycled plastic).
Aveda believes that with clean water nearby, families are healthier and have more time to go to school or earn an income. #SHOWYOUCARE and share in Aveda’s mission by visiting any of their stores in Greenbelt 5, Alabang Town Center and SM Aura.