SM kicks off Christmas nationwide with #SparklingSMallidays | Lifestyle.INQ

OCTOBER 27, 2022


SM, the country’s largest mall chain, kicked off the Christmas season with dazzling launches and Christmas tree lightings in SM Mall of Asia, SM Lanang Premier, SM Seaside City Cebu, and SM Aura Premier signaling their celebration, which continues until Sunday in all 73 malls nationwide.


A bejeweled phoenix and Chinoiserie-inspired Christmas centerpiece launch welcome guests at SM Aura Premier.


“To light up every Filipino’s Christmas celebration, we’re bringing a special holiday experience with #SMSparklingMallidays. It’s going to be a season filled with exciting events and awesome surprises,” said SM Supermalls COO Steven Tan.


Shoppers were treated to an exciting Christmas celebration featuring Davao’s homegrown talents at SM Lanang Premier.


SM Mall of Asia unveiled a larger-than-life Christmas tree at the #MOAYourHomeForTheHolidays Christmas launch on November 7 featuring Santa Claus, the MOA Christmas mascots, the Philippine Philharmonic Orchestra, and celebrity guests.


Moreover, a festive circus and Chinoiserie-inspired Christmas centerpiece showcasing Chinese elements welcomed guests at SM Aura Premier.


Gracing MOA’s #YourHomeForTheHolidays launch was none other than the Christmas icon himself – Santa Claus!


SM Seaside City Cebu’s Christmas centerpiece highlighted a magical ensemble based on ‘A Christmas Tale.’


In Visayas and Mindanao, SM Lanang Premier celebrated a “Christmas in the Wild” launch and centerpiece with performances from Davao’s homegrown talents while SM Seaside City Cebu’s launch highlighted a magical Christmas ensemble based on “A Christmas Tail.”


For a #SparklingSMMallidays experience, bring your family and friends to all SM malls nationwide this weekend until January 5, 2020.



For updates, visit or follow SM Supermalls at Facebook, Twitter, and Instagram @smsupermalls.


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