San Mig Light unveils gigantic season’s greetings along EDSA | Lifestyle.INQ

OCTOBER 27, 2022

As it continues to celebrate 20 years, San Mig Light sets EDSA aglow with a gigantic version of a digital greeting card. A Christmas display featuring the crowd-favorite drink and spanning the PET Plans building facade along EDSA  was unveiled this week to send everyone off to a great holiday season.

The San Mig Light billboard lights up as dusk sets in on the busiest part of the metro this holiday season.

The billboard, which highlights the San Mig Light mantra “mahaba-habang inuman,” features a big bottle of the popular low calorie beer and graphic representations of the parol and fireworks. 

A part of a series of activities, the installation of this immense display is San Mig Light’s way of thanking the public for two decades of patronage. San Mig Light has become a staple, especially in holiday festivities that tend to dot calendars during the season.

San Mig Light draws in even more fans as it offers a tummy-friendlier version at only 100 calories per 330 ml—perfect for get-togethers that extend to long hours of catch-up conversations among family and friends. BrandRoom/AK

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