Luxury kitchen brand SMEG has established a long-term partnership with Ayala Land Premier since 2012, offering best-in-class kitchen appliances to an increasingly discerning clientele.
For Ayala Land Premier, the country’s most trusted luxury residential developer, the SMEG brand is a welcome addition to their select list of product partners, enhancing the distinctive living experiences at the core of their luxury residences. Striking a balance between timeless elegance and constant innovation, SMEG’s pieces pay homage to a storied heritage yet feel current and fresh by remaining attuned to the market’s ever-changing needs.
“SMEG has been a valuable partner for Ayala Land Premier” says Cherryl Uy, Ayala Land Premier’s Central Area Head for Project Development. The timeless character and clean lines of SMEG’s products blend seamlessly with the design of Ayala Land Premier’s residential units, embodying an understated form of elegance. SMEG’s products lend our gourmet kitchens a unique Italian aesthetic, presenting high-quality products that deliver both design and performance advantages to what many would consider the heart of every home. The kitchen is a place where people bond and connect, thus we understand that this is a part of our product where the matter of choice becomes an emotional one. We believe that the SMEG product line speaks very well to that emotional aspect.”
Ms. Uy adds, “The SMEG team has been excellent to work with, as they have provided our planning and design teams a level of support beyond exemplary. We are proud to have them in our current residential towers, including Park Terraces, Garden Towers, Arbor Lanes, The Suites at One Bonifacio High Street, East Gallery Place, and West Gallery Place. We have also specified SMEG appliances for some of our newer projects such as Park Central Towers in Makati City and Parklinks North and South Towers in Quezon City.”
Mr. Ton Concepcion, the President of MONDO CUCINA, the exclusive distributor of SMEG for the past 12 years, enthusiastically shares that “We are so proud to be working with Ayala Land Premier. The kitchen is the hub of the home and SMEG is so happy to provide luxury appliances that will create many moments of joy with friends and family.”
By including some of SMEG’s signature appliances in Ayala Land Premier’s condominium units, residents immediately enjoy an elevated kitchen experience upon moving in. A state-of-the-art induction hob or free-standing cooker complemented by a quiet, high extraction performance hood allows families to enjoy preparing food in a safe, energy-efficient manner.
Founded by Vittorio Bertazzoni in 1948, SMEG is an Italian acronym that stands for the “Metal Smelting factory in Guastalla, Emilia-Romagna”. The Bertazzoni family started off in metal forging, but now is a global leader in luxury kitchen appliances. The SMEG headquarters is located in the Emilia Romagna region which is the heart of the industry and considered to be the food capital of Italy.
SMEG combines technology and style, making it one of the most desired, iconic appliance brands in the world. Its designs are conceptualized in collaboration with some of the world’s leading architects such as Guido Canali who designed the Prada Group’s headquarters in Italy; Renzo Piano who is responsible for iconic landmarks such the Centre Pompidou in Paris and the Shard in London; and Mark Newson, who has worked with notable brands such as Louis Vuitton, Montblanc, and Nike.