While YouTube surfing, I “accidentally” clicked on a K-pop video, and next to it, I saw an ad. To my surprise, it brought me to a web page with a list of Korean fashion sites for men.

Though the sites are in Korean, it is easy to navigate around these online malls. Featuring everything from basics to grunge style, each site has its own distinct fashion niche. Each product is featured in a series of photographs, showing different angles of the product, enticing anyone to buy.

In some sites, you get to see how creative and yet wearable Korean men’s fashion can be, with an array of shirts, pants, accessories, bags and shoes. One gets to see that Korean flair for making basics look edgy, with their ingenious ways of mixing colors and patterns.