The move, she said, will help her couture brand Grace Chen reach a larger group of customers.
The whole visit to Chen’s house was livestreamed on Bilibili, Douyu and Sina Weibo, the Chinese equivalent of Twitter, attracting more than 10 million views. Different from the public’s stereotyped impression about typical social elites like politicians, entrepreneurs, investors, educators and lawyers, these online celebrities are an emerging group of elites in the age of data, Chen said.
“I hope these young women could get suddenly changed in the House of Grace Chen, just like the story of Cinderella,” she said, adding she’s also inspired by this special cooperation.
Livestreaming host Maoningjiang said this is her first time to try on couture collections, which she found would help her foster self-confidence.